The Visual Click

Do you have one? The tweet you wished a client never would have seen?

Maybe you impulsively decided to rant after a long stressful day. Or maybe you tweet a few selective words from your iPhone after a frustrating conference call. If we haven’t all done it, it’s definitely crossed our minds.

Seeing as most people leave their Twitter accounts viewable to the public, these tweets can easily be tracked by a potential, current or past client even if they are not following you. If a potential client is interested in hiring you the first thing they may do is a Google search with your name. Not only do your tweets show up in searches, Google has implemented a live feed of those tweets. Talk about welcoming anybody to your Twitter feed.

Beware of the Google Feed

Many people will use a business twitter account & a personal account but fail to realize that unless your personal account is private a client still might run across your twitter stream.

Interacting with Clients on Twitter

Personally I encourage my clients to follow me on Twitter. I think the interaction seems a bit more personal and I feel comfortable sharing with a client who I am and what I am doing. But with that comes a responsibility and obligation. If you open your Twitter to the public there is always a time stamp of what you are doing and there are always eyes reading your tweets.

The First Impression Tweet

Take in consideration the client whom you have never spoken with before. A tweet might be the first impression you give them. Go take a look at your latest tweet. What would that client think? Remember that every tweet has the potential to be your first impression on a potential client.

Let’s make an example

Browsing through twitter feeds it was very easy to find people expressing their thoughts about clients. Take a look at a few of these examples and let me how you think a potential client would react to reading them.

The easy solution

Be respectful of your audience, even if it is thousands of people you’ve never met. Would you say what you are about to tweet to your client in a phone conversation? If not, then why say it at all?

There are many obvious reasons why we should watch what we share with our followers on Twitter but if you are a freelancer, or in any business for that matter, being cautious of what we tweet can make or break your business relationships.

What about you?

How do you interact with your clients on Twitter? Do you allow them to follow you? Have you had any bad experiences? I would love to hear your thoughts!

Follow me on Twitter: @joshhemsley

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